UPWAY
Project Date
April 2024 - today
Objective
Create a strong social media presence by balancing educational content, trend-focused reels, and user-generated content.
Skills
content creation, reels, viral content, social media planning, social media management, UGC, community management, social media strategy
Upway is the No. 1 provider for refurbished e-bikes and is available in the US, in France, Belgium, the Netherlands, Germany, Austria and Switzerland.
I was asked to take over their German social media accounts, including conceptualizing and scripting content, writing a monthly content plan, creating and shooting content (usually one content day per month), doing the editing, and publishing the posts.
I was asked to take over their German social media accounts, including conceptualizing and scripting content, writing a monthly content plan, creating and shooting content (usually one content day per month), doing the editing, and publishing the posts.
On top of that, I'm also taking care of the community management and selection and coordination of UGC creators.
Since April, we were able to raise Upway's followers from 4.5k to more than 6k.
Since April, we were able to raise Upway's followers from 4.5k to more than 6k.
Behind the Scenes
