After studying Crossmedia at School of Media in Stuttgart, I began my career in early 2017 as a freelance journalist and social media manager, working with publications like Edition F and Gründerszene, as well as the foundation of German actress Maria Furtwängler.
In autumn 2018, I joined Kindsgut, a newly launched children's toy brand, initially as a social media manager and later as Content Director.
Following 2.5 years in content marketing at Kindsgut, I transitioned to the creative agency TLGG as a content creative in the luxury brand sector, where I managed global accounts for Montblanc and A. Lange & Söhne.
Since September '21, I’m blending all those experiences into my freelance work, helping brands develop, conceptualize and produce their own stories. My clients have included Junglück, Studio ZX, Essence (production by Pulp), Nordlicht, Sony Music Entertainment, Tukluk and Upway.
For me, it's all about telling stories. Both in writing and visually. And about turning them into social media posts that don't drop off the radar one millisecond later.
Content Campaigns/Content Plan/Social Media Editorial Calendar
Social Media Management (Instagram, Facebook, LinkedIn, Pinterest, Tiktok)
Social Media Brand Building
My Experience
09/21 – today
Content Creative, Freelance
Since September 2021, I'm conceptualizing, creating and managing social content for brands and agencies.
04/21 – 08/21
Content Creative, TLGG
In my role at TLGG, I was responsible for managing social media channels for luxury brands such as Montblanc and A.Lange & Söhne.
Creative Content Director, Kindsgut
As creative content director for the kids toys brand Kindsgut, I was responsible for all things related to content.
07/19 – 12/20
09/18 – 06/19
Social Media Manager, Kindsgut
As social media manager, I developed the core social media strategy and put it into action.
04/17 – 08/18
Journalist/Social Media Manager, Freelance
I kicked off my career as a freelance journalist/social media manager, working for Edition F, Gründerszene and MaLisa Foundation.
09/13 – 03/17
Crossmedia Studies, Hochschule der Medien Stuttgart
Throughout my studies, I learned a wide range of tools and techniques to tell and produce stories across multiple media – and to publish them in the most efficient and long lasting way.
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