Project Date
November 2023 - today
Objective
Revamp social media channels in line with Tukluk's rebranding and consistently create collages, reels, and other posts to enhance the brand's awareness.
Skills
content creation, reels, social media planning, social media strategy
Social Channel
Rebranding
Photo
Product Renderings
After 15 years in business, Tukluk underwent a rebranding, introducing a new logo, product, website, and a revamped social media presence. Relaunch date was in November 2023. I was responsible for transforming the Instagram channel, overseeing content planning, and creating engaging reels and collages.
Since then, I have been spearheading all outgoing social posts. Due to limited content resources that require careful publication, I am focused on transforming all available content into formats with maximum impact: BTS reels from our shoot in August, quotes, simple animations, and collages combining renderings and photos.
Within the first 6 weeks after the relaunch, we have successfully gained 300 new followers.