Junglück
Project Date
August 2022
Objective
Create stop motion assets to announce the launch of a new eye care product.
Skills
concept, stop motion, production, video editing
Social Channel
In August 2022, the German cosmetic brand Junglück launched their first eye care product, a hyaluronic eye gel. I was asked to create a stop motion asset to announce the launch on their social channels. I chose to focus on caffeine, one of the main ingredients, and its cooling effect on eyebags and wrinkles.
The eye gel was placed inside a huge ice block. I captured the ice block throughout the whole thawing process. The shooting resulted in one stop motion asset (15 seconds), that could be published as one asset or split up into two shorter versions. All assets were delivered in 9x16 and 4x5.
Behind the Scenes
