When working for Kindsgut, I was responsible for all things related to content. This included overseeing the brand’s social media presence, developing creative outlets such as the annual catalogue as well as organizing and art-directing photo shootings.
In order to meet the product launch schedule, we organized photo shoots with kids in apartment situations every other month. Twice a year, we also organized more complex still life shoots.
In addition to creating scenarios with sets for multiple products, the biggest challenge was making them look as naturally chaotic (and pretty) as possible.
The photos below were taken by Vera Landmann.
Behind the Scenes
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