-> from scripts to captions to photos to reels
After 15 years in business, Tukluk underwent a rebranding, introducing a new logo, product, website, and a revamped social media presence. I was responsible for transforming the Instagram channel, overseeing content planning, and creating engaging reels and collages.
social media planning, concept, content creation
November 2023 - today
Since April 2024, I'm managing all things social for Upway DACH, taking on the challenge of balancing educational and trend-focused content to boost Upway's popularity among both younger audiences and the 50+ e-bike-savvy demographic.
social media planning, concept, content creation
April 2024 - today
I collaborated with PULP on a two-day production for Essence in Mallorca this summer. It was my responsibility to shoot iPhone content optimized for social media, showcasing their products on models and in natural settings.
concept, content creation, iphone content, post production
Summer 2023
From analogue to digital, then back to analogue, and digital again. What happens when you export a video into single frames, print every single one of them (800 in total), scribble on them, scan them, and then reassemble them into a digital video?
concept, video production, stop motion, editing
2024
To promote Junglück's advent calendar for 2023, I conceptualized and crafted a lively stop-motion video that reveals the packaging, designed to resemble a small treasure box. The video offers a sneak peek into the calendar's contents, showcasing three selected products.
concept, stop motion, content production, post production
October 2023
One shirt, two colors, 100% cotton and nine seconds of stop motion magic. This stop motion project is all about Nordlicht's bestselling shirt “Freda“ and was used on their website as well as on social media.
concept, content production, social media, editing
May 2023
In January 2023, Junglück launched two types of nutritional supplements. I was asked to create stop motion assets to announce the launch on their social channels and to be used for a parallel paid campaign.
concept, stop motion, content production, post production
January 2023
Sony Music Entertainment asked me to create Tiktoks for the artist Purple Disco Machine utilizing footage from his gigs in 2021 and 2022.
concept, social media, tiktok, editing
July 2022
The stop motion asset I created for Junglück’s first eye care product is a visual exploration of caffeine and its cooling effects.
concept, stop motion, content production, post production
August 2022
In 2013, I held my first analogue camera in my hand. Since then, I've captured many memories and behind-the-scenes moments on film.
photography, content
Since 2013
A stop motion project about my camera equipment, where each object was animated individually and masked together in post-production.
concept, stop motion, content production, editing
January 2022
As an alternative to more complex, camera-shot stop motion pieces, I started experimenting with shorter stop motion ideas shot on iPhone only – allowing small imperfections to serve full authenticity.
concept, stop motion, iPhone content creation, editing
January 2024
Take a deep fryer, a publishing house and their first book and put this into a 1.5 minute Startnext video featuring video parts and quirky stop motion animation.
concept, stop motion, content production, editing
August 2023
From 2018 until the end of 2020, I oversaw the creative content direction for Kindsgut, regularly organizing still life shoots in the studio and lifestyle shoots with children. It was my responsibility to plan and art-direct these shoots.
art direction, content production, social media
2018-2020